Slot Machine positioning

Books have been said on this topic, and the bickering and ruckus about where the "hot" one armed bandits are placed in a casino are still on-going – more than sixty yrs after the slots were first added to the gaming floor in gambling dens.

The standard rule is that the best slot machines were installed just inside the main doorway of the casino; so that potential players walking by would see jackpot winners … be titillated to come inside and play. Our determination is that this is definitely no longer so.

The majority of the large casinos these days are immense complexes and it’s no longer possible to see inside from the sidewalk, so there is no longer a reason to put the ‘loose’ slot machines in close proximity to any doors.

Another standard rule is that loose slot machines are installed on the major aisles in the casinos, again so that more potential players could see winning jackpots and be inspired to play. Nonetheless, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose slots.

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